I know all of you are confused. Questions like Is that Goo Hye Sun from BOF?, That’s Changmin form TVXQ right? to What exactly is a BeatBurger? and BeatBuger is an SM Ent. music producer right? are currently lingering and boggling your mind right now. So before going to the review let us get that straight first.
Who is/ are BeatBurger?
BeatBurger is a group of people that is consists of Shim Jaewon (DJ and vocals), Hwang Sang Woon (Performance), MQ (Rap), Stephen Ju (Guitar), Flash Finger (Keyboard), Gu Jong Pil (Sound Director) and Park Kyu Yong (VJ) and according to their YouTube About page they are a Live Performance team and as a KPop genereal knowledge, you might have heard or read about them as choreographers and producers on various SM artists albums although they do not necessarily all present all the time in one project.
To make the confusion more confusing, as a group they fall under the Electronic genre. But since we want to understand what BeatBurger is, think of it as a production unit complete with people who is involved with production but they can also do live performances and they will not be hesitant on making and producing their own material.
And just for the sake of simplification; they are like THE JYP who produces, choreographs and performs his own songs but with a dash of TEDDY of YG for a bit of swag because they also produces for other artist but they fall under EDM and yes, they do grace us with their presence on music festivals.
And for the second most asked question => Is that Goo Hye Sun and Changmin?
Yes. It’s great right? 😀
And for my first reaction for this MV; At last! Somebody in KPop have done Electro House right! And for the case of the repetitive lyrics, most EDM tracks have lyrics that kind of just loops and loops around. The track sounds a bit weird for some who are not really into Electro House, or the whole EDM for that matter, but this is addicting and definitely catchy. And I am not going to lie and yes, at first I also thought about Zedd but then again, not really. I immediately release it, it’s a bit childish to see it that way. C’mon! Falling in the same sub-genre does not make you a copycat., you simply just have the same genre. But maybe “say high, say high” is not really that fitting for EDM vibe but it fits and it works so yeah.
As for the music video, I didn’t have the slightest idea that Electro can suit in light and bright MV until now. I mean, the characters’ movements are a bit harsh and weird but the setting is a bit surprising. Yes, we are used to have computer generated graphics flying all over our screens on EDM MVs or just the plain party scene flashing throughout the entire video but they did a complete 180 turn for this one and maybe that’s what makes this one stand out form the rest. I really like the out of the box thing that they have pulled out for this. I do realize that they have somehow managed to insert a couple of computer graphics with Jaewon in the video but the MV is composed mainly of Goo Hye Sun and Changmin’s part and the song surprisingly fitted in a dainty story telling and the demure music video. It does have the weird interpretative dance thing that makes you cringe but whether you are to accept it or not, it adds to the uniqueness and appeal of the whole thing. This music video is weirdly amazing!
Although we might have a few arguments on whether I am just plainly crazy on liking the MV and you thinking that this a whole new level of disastrous, I think, we can settle on the fact that this is a refreshing thing for the entire Korean Music Scene. This is new and it is a bit exciting. At least now we know that yes, we can do EDM properly in a music industry that has been dominated with KPop and there is Korean EDM music scene happening in the midst of pop that has conquered Korea.
To conclude, it is also good to see SM showcasing and giving the chance for their producers to a have a piece of limelight that somehow translates to the company’s gratefulness that yes these are the people behind our artists and they do have their own talents so let us all step back give them the spotlight.